Optimizing your site for higher placement on search engines can
be like chasing windmills. Hours can be spent making adjustments
with no immediate feedback or sense of progress. At ndc, we created
a six step process to analyze your site and make the necessary
adjustments to improve search engine placement. Give us a call
to get started on your site. Our optimization service cost is very
competitive and the results are well worth the expense.
| OUR SEARCH ENGINE OPTIMIZATION
PROCESS |
| 1.) INITIAL CONSULTATION
AND ANALYSIS |
Our first step is to discuss your sites purpose and intended audience.
We will look over your existing site by hand and also use automated
scripts to analyze keyword frequency and placement, as well as
link structure
and external site relationships.
After consultation we perform tests on over 30 search engines
to examine your current placement to reveal weaknesses and opportunities.
We can also tell if their are inherent problems with your site
or server that might deter search engines from reviewing and adding
your site to their index.
If your goal is to increase traffic to your site by improving
your site's search engine placement, then it's crucial to examine
your competition; after all, those are the sites that you will
need to beat in order to gain higher relevancy on the search engine
results list.
| 4.) DETERMINING CONTENT
CHANGES AND DEPLOYMENT |
Perhaps the single most important step in increasing traffic
to your site is to make the content on your site a desirable and
relevant destination, both for the search engine spider and for
your customers. We'll make recommendations based on your business
and customer base.
At the same time, we will work with you to determine the precise
set of keywords and their placement that will lead to better search
engine performance. We believe that it is the correct placement
and usage of optimal keywords that make the difference in a site's
performance.
| 5.) SEARCH ENGINE REGISTRATION |
Often looked to as the answer to search engine placement problems
are those services that promise rapid results for registering your
site with
multiple engines for a low fixed fee. This is the last and easily
the least important step in improving your site's performance with
search engines. In many cases with the right site placement and
usage of content you will notice a dramatic improvement without
registration at all. Still, we do see a benefit in registering
your site because it can often encourage search engines to spider
your
site more often to find content changes, allowing you to continually
adjust and improve the correct usage of relevant content. We will
take care of this step for you.
| 6.) REVIEW - REPEATING
STEP NUMBER TWO! |
As mentioned earlier, search engine optimization is not an overnight
process. Depending on your site's current performance, search engine
ranking changes can take anywhere from a week to several months.
We are
dedicated
to improving your site's placement and will work with you to make
additional suggestions and changes to your content and structure.
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Improving your placement and ranking with search engines
can be a daunting task. Rely on our expertise to help
rework and optimize your site's content for the long
run. Our process will improve your performance and
help increase traffic to your web site.
The cost of our search engine optimization
solution is determined by the scale of your site
and the required changes. Typically for an average
business the cost is set at $500. contact us |
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